By Mansoor Pirzada
SEO stands for Search Engine Optimization. SEO is a digital marketing strategy that helps to rank your website’s page position and visibility for relevant searches throughout the web in search results on search engines like Google, Bing and Yandex. The most popular search engines like Google, Bing and Yandex fetch web pages from site to site, collect the information about page content and index them in their system and bring in search results when a person searches for relevant information.
It is the process of implementing all your SEO skills on the page while it is designed, and content is written so search engines find it worth indexing. If On-page SEO is done properly it can boost website ranking in search engines.
Off-Page SEO does not depend on the design structure of the website or specific webpage; it requires additional efforts of making inbound and outbound links. You will need to build a connection from your website to other websites by making backlinks. This will increase your web traffic if you link your website with the right keyword on websites of your niche.
In simple words, Technical SEO is the back end set of operations that help search engines to crawl the webpages in their database and index. If your Technical SEO is efficient, it can improve Website Speed and Mobile Friendliness.
When you create your website, you must create a strategy about how to promote it with creating efficient SEO. Here are a few tips that you should bear in mind to keep your website ranking at the top of the search results.
• Create unique titles
• Add meta descriptions (concise summary of webpage content)
• Set meta keywords (main key points/topics of in page)
• Create headings
• Compress images
• Optimize ALT image tags
• Add search engine friendly URLs
• Proper linking and link names
Blogger/Writer of a webpage must ensure that the page content is SEO friendly. When any web page is optimized, one can target single or several keywords to bring traffic to that page from different traffic sources. You can grab the traffic from different sources, the main source is direct, organic, referral or social on search engines using keywords.
Direct: It is the process when an end user directly types your website into a browser.
Organic: When an end user searches any keyword, and your website is accessed from that search link.
Referral traffic: Visitors are redirected to your website from another website by clicking a Link / URL.
Social: If you have shared posts on social media platforms i.e., Facebook, Instagram, Twitter etc. and the user is redirected to your website from that shared link on social media.